Advertising seems to carry within it an implication of comparison. The idea being that what is being advertised is, in some way, better than the rest and should be selected for that reason. IMonk looks at three church advertising spots (without any reference to the actual church that created them) and critiques them. I like what he has to say, but would be interested in what he would propose as the proper bases on which to advertise one’s church. Worth reading, and the link is worth clicking to see the ads too.